Los Angeles, CA (March 2023) – Avante Capital Partners, a women and minority-owned private credit and structured equity firm, is proud to announce the launch of our newly re-designed website and updated brand identity.
Avante’s branding and website development was done in partnership with Major Studios, LLC (“Major”), a women-founded and -led creative agency based in California. The website features a new design, updated content and improved functionality to better showcase our unique identity as a firm.
“Over the past year, our team has been working with Major to build a new brand image that better reflects our story,” said Paul Hayama, Partner at Avante Capital Partners. “Avante has grown in many ways since we were founded in 2009; we wanted to reflect that evolution and reinforce our brand as one of the leading women-owned private credit firms in the lower middle market today.”
The new website includes information on Avante’s offerings and team, but also highlights the number of initiatives we have launched to promote diversity in the private equity industry.
“The re-branding process was an important step for our team to think through not only how we do business, but, more importantly, WHY we do business,” said Susan Black-Beth, Chief Operating Officer at Avante Capital Partners. “While our guiding ’North Star’ at Avante is to achieve strong risk-adjusted returns for our partners, our passion lies in creating opportunities for our partners and underserved communities.”
About Avante Capital Partners
Avante Capital Partners is a women- and minority-owned private credit and structured equity fund headquartered in Los Angeles. Avante invests in the form of unitranche debt, mezzanine debt and minority equity in high-quality, lower middle market businesses generating at least $3 million in cash flow.