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January 17, 2021

Avante Capital Partners Announces Unitranche Financing in Power Digital

Los Angeles, CA (January 2021) – Avante Capital Partners, a women-owned private credit and structured equity firm, is pleased to announce the completion of a unitranche debt investment in Power Digital to support a portfolio company refinancing by Periscope Equity, a Chicago-based private equity firm that makes investments in technology-enabled service and software companies. Founded in 2012 and based in San Diego, Power Digital is a technology-enabled performance-based marketing company that provides mission-critical customer acquisition, sales and marketing services to help leading brands organically grow.

“We are thrilled to have Avante’s ongoing support as the platform continues its impressive organic growth trajectory and develops its proprietary technology solution SPRnova™,” said John Findlay, Partner at Periscope Equity. “Avante’s flexibility, value-add, and ease of execution reinforces our conviction that they are an ideal partner for us.”

“We are thrilled to continue our partnership with Periscope Equity and Power Digital Marketing’s CEO, Grayson Lafrenz. We have witnessed the Company’s robust growth since our initial investment in 2019 and we look forward to supporting the platform’s continued success,” said Ivelisse Simon, Partner at Avante Capital Partners.

About Avante Capital Partners

Avante Capital Partners is a women-owned private credit and structured equity fund headquartered in Los Angeles. Avante invests in the form of unitranche debt, mezzanine debt and minority equity in high-quality, lower middle-market businesses generating at least $3 million in cash flow.

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