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November 6, 2023

Avante Capital Partners Announces First Lien Debt Financing in Uncle John’s Pride

Los Angeles, CA (November 2023) – Avante Capital Partners, a women and minority-owned private credit and structured equity firm, is pleased to announce the completion of a first lien debt and minority equity investment in Uncle John’s Pride (“Uncle John’s”), to support a growth investment by Promise Holdings, LLC (“Promise”), a minority and women-owned private holding & investment company that invests in and operates early and late stage businesses in three primary Consumer industry sectors: food, fashion & beauty, and leisure. 

Established in 1974, Uncle John’s is a producer of premium smoked sausages and meats. Offering a variety of fresh and smoked sausages through both retail and foodservice channels, the company features brand-named products under the banners of Uncle John’s Pride, Bean Brothers, Garcia Brand, Peppino Foods, Realtree and Zummo Meat. The company has positioned itself as a premium brand with a strong, reputable foothold in the Southeastern region of the United States.

“We are enthusiastic about joining forces with Avante, whose principals we’ve known for over 20 years”, said Gordon C.C. Liao and Jacqueline Brooks, Founder & Managing Partners of Promise Holdings. “With the support of Avante, we are confident that Uncle John’s will continue to deliver exceptional products and expand its reach, all while honoring the Company’s regional flavors and heritage.”

“Avante is proud to partner with Promise Holdings in their investment in Uncle John’s” said Sylvester Burley, Partner at Avante Capital Partners. “We’re confident that their deep knowledge and experience in consumer products combined with Uncle John’s dynamic management team will lead to the platform’s success. We look forward to a successful journey ahead with Uncle John’s.”

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About Avante

Avante Capital Partners is a majority-owned women- and minority-owned private credit and structured equity fund headquartered in Los Angeles.  Avante invests in the form of senior/1L debt, unitranche debt, mezzanine debt and minority equity in high-quality, lower middle market businesses generating at least $3 million in cash flow.

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